Each personality in the IMR System is represented by a color
that captures the essence of that personality type.


Click any color dot to explore that personality perspective
Each color reveals how that personality type sees the world
The Primary Colors represent the three primary emotions that are expressed by all mammals: anger, fear, and sadness. The Red, Yellow, and Blue personalities are strongly rooted in their lives, with a focus on the past. Like a wide-angle lens they see the big picture. They have strong personalities that seem to be unwavering. They have extreme perspectives and are either liked or disliked, It is all or nothing for this group
Red is Large and In Charge
They shift easily from Compassion to Anger
You can tell a Red by their quick, sharp response.
Yellow is Investigating the Scene
They shift easily from Courage to Fear
You can tell a Yellow by their eager preparedness
Blue is Alluring and Mysterious
They shift easily from Creativity to Sadness
You can tell a Blue by their need to take a break from their vacation
The Secondary Colors are a combination of two primaries and represent a more neutral version of the color personality types. The Orange, Green, and Purple personalities have a strong connection to the present, with a focus on security. Like a standard-lens they are focused on what is happening now. They tend to be more flexible and get along well with others. They are often well liked within their social group. They have a steady pace and are precise.
Orange is on the Outside Looking In
They shift easily from Kindness to Sarcasm
You can tell an Orange by their protection of their personal space
Green is Listening to Everyone's Feelings
They shift easily from Humility to Pride
You can tell a Green by their unending helpfulness
Purple is Pontificating Correctly
They shift easily from Respect to Superiority
You can tell a Purple by their insistence on proper consideration
The Tertiary Colors are a combination of a primary and a secondary color, which is expressed by the complexity of their color personality types. The Chartreuse, Teal, and Fuchsia are firmly planted in reality with a concentration on the future. Like a zoom lens, they are hyper focused. They have intense personalities and are driven. They are determined to complete personal missions and goals. They are striving for excellence.
Chartreuse is Happily Blending In
They shift easily from Determination to Inertia
You can tell a Chartreuse by their commitment to their habits
Teal is Noticeably Put Together
They shift easily from Successful to Neglectful
You can tell a Teal by their goal-oriented list of tasks
Fuchsia is Busy Meeting Everyone
They shift easily from Spontaneous to Opportunistic
You can tell a Fuchsia by their infectious energy