Born from a passion for understanding human relationships and personality, the IMR System combines psychology, art, and color theory to help people discover their true selves.
To provide a revolutionary approach to self-discovery that empowers individuals to understand their internal motivations and build stronger, more meaningful relationships.
Understand your internal motivations and behavioral patterns through our color-based assessment system.
Build stronger connections by understanding how different personality types interact and communicate.
Transform your life through practical strategies for personal development and meaningful change.
Two passionate researchers whose unique backgrounds in psychology and anthropology came together to create the IMR System.
Co-Founder and Program Developer
Molly McAfee-Bandag is a passionate educator and systems thinker with more than 20 years of experience in education, curriculum design, and community engagement. As Co-Founder and Curriculum Director at IMR System, she integrates evidence-based instructional practices with a deep understanding of human behavior and learning diversity to build frameworks that transform how people learn, communicate, and grow together.
Throughout her career, Molly has served as a classroom teacher, instructional leader, project manager, and mentor to educators in trauma-informed and inclusive practices. Early in her teaching journey, she began observing consistent behavioral and communication patterns among her students—insights she documented and later developed with Cassie into what became the foundation of the IMR System. This model draws on her international teaching experiences, including her work with the Peace Corps in Micronesia, where she deepened her understanding of cultural systems and human motivation.
Molly has led youth development and sustainability initiatives recognized twice with Energy Globe National Awards for environmental education and stewardship. Her approach bridges research and real-world practice, helping schools, organizations, and communities adopt holistic, systems-based tools for personal and collective development.
She holds a Master's degree in Curriculum and Instruction and a multidisciplinary background in anthropology, biology, and education. Molly lives in Beavercreek, Ohio, with her husband and daughter, and finds joy in cooking, gardening, and making jewelry.
Co-Founder and Program Developer
Cassie Innes-Rhodes is a clinician, educator, and systems innovator with more than two decades of experience in personality psychology and human development. As Co-Founder and Director of Customer Success at IMR System, she brings both clinical depth and intuitive clarity to translating human motivation into actionable frameworks for growth.
Cassie's professional roots are in social work, where she specialized in emotional intelligence, communication dynamics, and relational healing. Her expertise was shaped through years of study under Dr. David Daniels and Helen Palmer—pioneers in the modern Enneagram movement. Through this mentorship, Cassie cultivated a profound understanding of personality structure, motivation, and emotional patterning—insights that form a central pillar of the IMR System today.
Recognizing the need to bridge complex psychological theory with practical, accessible tools, Cassie partnered with Molly McAfee-Bandag to develop the IMR System—a language of color and motivation that reveals the deeper "why" behind human behavior. Together, they designed an approach that empowers individuals, couples, and organizations to improve self-awareness, empathy, and connection through evidence-informed methods.
Cassie holds a Masters in Social Work, and has considerable hours in post-bac work in psychology. Cassie lives in Tempe, Arizona with her husband and their two children. When she is not working, Cassie enjoys traveling, cooking, and crafting.
Executive Director, IMR System
David Rhodes is a product innovator and systems thinker with more than 15 years of experience leading AI-powered healthcare and education technologies from concept to national scale. As Executive Director of IMR System, he brings strategic vision and operational excellence to the organization's mission of translating human motivation and behavior into practical, technology-enabled tools for growth.
David has guided cross-functional teams across engineering, design, and research to launch groundbreaking SaaS platforms that expand access, equity, and efficiency. His work includes developing the first browser-based video-interpreting platform adopted by schools and hospitals nationwide, as well as AI-driven remote-patient-monitoring tools that improved clinical outcomes and reduced operational costs.
At IMR System, David leads product strategy, growth initiatives, and technology integration—ensuring the platform remains both evidence-informed and accessible to individuals, educators, and organizations. His approach blends creativity with disciplined execution, uniting data-driven insight with human-centered design.
He holds a Master of Business Administration and a Bachelor of Science in Process Management and Marketing. David lives in Tempe, Arizona with his wife and two children. He enjoys traveling, performing with his bands, and cooking for his friends and family.
Principal Advisor, IMR System
David Ebel brings a unique blend of technological insight, leadership experience, and human understanding to his role as Principal Advisor at IMR System. Introduced to the Enneagram in 2007 and later studying under renowned teacher Helen Palmer at the Franciscan Renewal Center in Scottsdale, Arizona, David has long been fascinated by the intersection of self-awareness, systems thinking, and purposeful innovation.
After achieving early success during the first wave of the dot-com era, David went on to build and lead digital teams for many Fortune 500 corporations. Over the past decade, his work has focused on healthcare technology—developing solutions that leverage innovation to help people live healthier, more connected, and more fulfilling lives. His approach blends strategic vision with an empathy-driven mindset, ensuring technology serves the human experience rather than eclipsing it.
David lives in Newport Beach, California, with his wife and their two children. Together, they share a love for the outdoors—boating, exploring the California coastline, and finding new adventures on and off the water.
Discover your unique color personality and start building better relationships today.
Explore the 9 Colors